Whether you work for a firm or run your own business, a strong personal brand will help you attract clients and grow your business. That's because when people decide to do business with you, it's based on what you are like as an individual. Listen as Dorie Clark, author of Reinventing You, discusses how to develop a strong personal brand and how to use your brand to attract clients.

Direct download: Strong_Personal_Brand_Clark.mp3
Category:podcasts -- posted at: 7:00am EDT

It might be hard to believe, but musician Kanye West is correct when he tweeted, "Don't ever try to sell me on anything. Give me ALL the information and I'll make my own decision," says Sonja Jefferson, co-author of the book Valuable Content Marketing. People don't want to be sold to; they want help. Listen as Jefferson explains why content must help customers, as well as the other principles for creating valuable content.

Direct download: Valuable_Content_Marketing_Jefferson.mp3
Category:podcasts -- posted at: 7:00am EDT

When it comes to selling professional services, top sellers do two things that set them apart from the competition. One of those is educating their buyers with new ideas and perspectives. Listen as John Doerr, Co-President of RAIN Group explains why that is so important to buyers, the second most important factor when selecting a provider, and what to do if you're struggling to win sales.

Direct download: Top_Sellers_Doerr.mp3
Category:podcasts -- posted at: 7:00am EDT

It used to be businesses could rely on advertising and traditional marketing methods, but things have shifted and those strategies no longer work. Increasingly buyers have lost trust with companies, and only those embrace the new Relationship Era of marketing and care about something bigger than what they sell will succeed, says Doug Levy, co-author of Can't Buy Me Like.

Direct download: Relationship_Era_Marketing_Levy.mp3
Category:podcasts -- posted at: 7:00am EDT





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