You don't like to be pushed, persuaded, or maneuvered, and neither do your clients. Instead you need to work on being a strong influence—being "influenceable," says John Ullmen, co-author of Real Influence: Persuade without Pushing and Gain without Giving In. Listen as Ullmen discusses the four steps to connecting with and influencing people and how you can apply them to communications with clients.

Direct download: Influence_Clients_Ullmen.mp3
Category:podcasts -- posted at: 7:00am EDT



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