Professional Services Marketing & Selling

In the B2B world, 80% of your business comes from 20% of your clients. In fact, for some companies a few hundred clients generate millions of dollars in revenue. And they do so because they have a strong loyalty to that firm. Listen as Karen Posey, a senior consultant at Geehan Group, explains how to develop client loyalty that not only sustains your business but enables it to grow more than you thought possible.

The time has come for marketing teams to transition to revenue marketing—to play an active role in helping to generate revenue for their companies. To successfully do that, organizations need a revenue marketing team that has seven essential skills. Listen as Debbie Qaqish explains what those skills are, why they're important, and the results B2B organizations are seeing from having such a team.

If sales training fails, chances are three key steps were omitted. Listen as John Doerr explains what those steps are, why they're essential, and how to make sure you include them in future sales training.

Clients can't stand it when your meeting with them turns into you talking at them for 15 or 20 minutes. PowerPoint presentations are just as bad. What they want is to have a conversation with you where you uncover and discuss their situation and how you can help. You initiate that by asking "power questions," says client relationship strategist Andrew Sobel.