Professional services firms face plenty of challenges these days. Unfortunately, however, many are so busy working in their business to work on their business, according to a new survey conducted by Lisa Nirell at EnergizeGrowth. Not only that, but 66% of the people who say that also say they're unwilling to invest in or don't know where to invest to resolve the problem. Listen as Lisa Nirell discusses the top three challenges facing B2B firms and what they should do to address them.

Direct download: B2B_company_challenges_Nirell.mp3
Category:podcasts -- posted at: 7:00am EDT

The Trade Show Is Not Dead, but Your Show Strategy Might Be

Trade shows today are more than handing out brochures and hoping someone stops by your booth so you can get their email address. If that's your strategy, you're setting yourself up for failure. These days you have to make a concerted effort to connect with people who have a true interest in what you offer. Listen as Todd Schnick, founder of marketing and consulting firm The Intrepid Group, discusses how to improve your trade show strategy and develop quality leads.

Direct download: Schnick_Trade_Show_Strategy.mp3
Category:podcasts -- posted at: 7:00am EDT

When it comes to sales success, attitude is everything. But as you achieve success, you have to be careful not to let arrogance creep in, for it will ultimately be your undoing, says Harvey Mackay, author of The Mackay MBA of Selling in the Real World and Swim with the Sharks without Being Eaten Alive. Listen as Mackay discusses how arrogance can cause salespeople to fail, the need to humanize the sales process, and how social media has become the new mega center for sales.

Direct download: Mackay_Sales_Success.mp3
Category:podcasts -- posted at: 7:00am EDT

Before you give a presentation—before you even think about launching PowerPoint—you must know three essential things: audience, result, and message (ARM). Listen as communications coach Tom Kennedy explains those elements, as well as the biggest mistakes people make when giving presentations.

Direct download: Sales_Presentation_Kennedy.mp3
Category:podcasts -- posted at: 7:00am EDT





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