Social Media Marketing Better than SEO for Web Traffic

If you're not doing social media, you need to rethink that. Not only are millions of people using social media networks, but using those networks to market your firm can create greater awareness and generate more web traffic faster than SEO tactics, says Michael Stelzner, founder of

Direct download: Stelzner_Social_Media_Marketing.mp3
Category:podcasts -- posted at: 10:30am EDT

Economy Recovering: What Firms Must Do Now

Mike Schultz, President of Wellesley Hills Group, talks about the state of the professional services market and what leaders must do to navigate their firms through the recovering economy.

Direct download: Schultz_Grow_Revenue.mp3
Category:podcasts -- posted at: 10:30am EDT

How a Strong Brand Helped Accenture Withstand the Tiger Woods Scandal

Teresa Poggenpohl, Executive Director of Advertising and Brand Management at Accenture, explains how Accenture built its strong brand, how it handled the Tiger Woods incident, and what firms of all sizes must do to build a strong brand.

Direct download: Accenture_Strong_Brand_Final.mp3
Category:podcasts -- posted at: 10:30am EDT

Turn Your Firm into a High-Performance Machine

If your firm isn't performing at high levels, it may need an alignment. Start with your vision and then determine if your culture matches your vision, if your strategies advance your vision, and if your client experience advance those strategies. Only when all of those are working in concert will your firm achieve high performance levels, says Joe Calloway in this interview with RainToday Publisher Mike Schultz.

Direct download: Calloway_High_Performance_Firms.mp3
Category:podcasts -- posted at: 10:30am EDT





April 2010
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