The Reality of Selling Professional Services Services professionals know everything they need to sell their services. It's how they organize that information and how they approach prospective clients that determine whether or not they make the sale. Michael McLaughlin, author of Winning the Professional Services Sale, talks about how services professionals can convert a sales lead into a paying client.
Direct download: Reality_of_Selling_Professional_Services_McLaughlin.mp3
Category:podcasts -- posted at: 10:00am EDT



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