The Business Case for Long-Term Lead Nurturing in a Recession - An Interview with Dan McDade

Most services firms want short-term leads, leads that are ready to buy now. In contrast, the best service firms focus on the 75% of leads that are long-term opportunities that take six months to two years to develop. It's not easy to do, but successful marketers do just that.

In this podcast we talk with Dan McDade. Dan helps B-to-B companies fill their forecasts with qualified revenue opportunities as President of PointClear. Specifically, we revisit a questions-and-answer session we had with Dan in a recent webinar with Raintoday.com.


(Time: 9:09)

Direct download: The_Business_Case_for_Long-Term_Lead_Nurturing_in_a_Recession.mp3
Category:podcasts -- posted at: 9:41am EDT



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