Strategies that Stick: What it Takes for Firms to Embrace and Execute a Marketing Plan - An Interview with John Doerr

Service firms oftentimes have no problem creating marketing plans. They have problems implementing them. John Doerr explains what it takes to get things done.

Service firms oftentimes have no problem creating marketing plans. They have problems implementing them. And, even when they do implement them, they often stop prematurely, before the results have a chance to materialize, and declare, "Marketing doesn't work!"

John Doerr, president of Wellesley Hills Group, founder of RainToday.com, and co-author of Professional Service Marketing, explains what it takes for firms to implement a strategy, wait until the returns arrive and more.


(Time: 11:26)




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