If you want a CEO to consider you a trusted advisor, you have to approach the sale differently. You can't be simply a salesperson looking to sell something. You must instead work with the CEO to understand what's going on within the organization, explore the benefits and risks of a solution, and develop a change management plan, according to sales expert Adrian Davis.

Direct download: SellingtoCEOs_Davis.mp3
Category:podcasts -- posted at: 7:00am EDT



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