Embrace New Emarketing Strategies or Lose Sales The B2B buying process has changed, and that means your marketing and sales tactics must also change. No longer can you simply say you're the leading provider. Buyers want you to prove it. Listen as Ardath Albee, author of eMarketing Strategies for the Complex Sale, explains why traditional sales prospecting and marketing methods no longer work and discusses tactics firms must use instead.
Direct download: Emarketing_Strategies_Albee.mp3
Category:podcasts -- posted at: 9:30am EDT



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