Building a Value Proposition that Sells in Recessionary Times - An Interview with Paul Collins

If you're trying to sell a 1960s automobile in the next century, you have a very limited market. The same goes for firms trying to sell services which haven't adjusted to the realities of the current recession.

Listen as Paul Collins, managing partner of Equiteq LLP, explains how to build a value proposition that sells in a recession, drawing from his vast experience helping consultancy owners improve their profit performance and realize equity value in their businesses.




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May 2021
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