Power Language that Persuades Customers

In sales, you have to move your prospects where you want them to go. You do that by using power language that gets them to agree to a series of small things. Listen as Mark Rodgers, author of Persuasion Equation, discusses how to use power language, and the Principle of Nudge to persuade customers to buy from you.

Direct download: Power_Language_in_Sales_Rodgers.mp3
Category:podcasts -- posted at: 3:50pm EST

If you're trying to sell something, don't try to sell to people using logic. It's a waste of time. You need to connect with buyers on a subconscious and emotional level, says Erik Luhrs, aka The Bruce Lee of Sales and Lead Generation. If you can do that, you will increase sales volume and decrease sales cycle length.

Direct download: Sell_to_the_Subconscious_Mind_Luhrs.mp3
Category:podcasts -- posted at: 5:02pm EST



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