Companies have access to an incredible amount of customer and prospect data. With proper tools and analysis they can uncover buyer trends that can help generate high-quality leads and convert more leads into customers, says Russell Glass, co-author of The Big Data-Driven Business.

Direct download: Big_Data_and_Sales_Glass.mp3
Category:podcasts -- posted at: 7:00am EST

For many businesses, the danger is that customers make buying decisions based solely on price and they end up in commodity hell. To prevent that from happening, you need to create products that are experiential and cause people to have an emotional reaction to them. You need the secret sauce: empathy, says Jon Kolko, author of Well Designed.

Direct download: Empathy_and_Products_Kolko.mp3
Category:podcasts -- posted at: 7:00am EST

Whether you are a sales leader or customer service manager, all business leaders face four common challenges: innovation, talent management, communication, and globalization. Listen as Alan Cutler, author of Leadership Psychology, explains those challenges, discusses challenges unique for sales managers, and offers advice for motivating employees.

Direct download: Leader_Challenges_Cutler.mp3
Category:podcasts -- posted at: 7:00am EST



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