You can't assume because you do good work that clients are going to find you and hire you. You need a marketing system that will work for you seven days a week, consistently generating new leads and nurturing those leads. Listen as Mark Satterfield, author of The One Week Marketing Plan, discusses how to create a system in just five days that does that, as well as builds trust and credibility.

Direct download: 5_Day_Marketing_Plan_Satterfield.mp3
Category:podcasts -- posted at: 7:00am EST

People incorrectly assume content, thanks to the prevalent use of the term "content marketing," is the marketing department's sole responsibility. What they don't realize is salespeople can use content at every stage of the sales cycle to help buyers through the sales journey and ultimately buy. If salespeople share content that adds value and helps prospects do their jobs better, they'll speed up sales process and increase conversions.

Direct download: Salespeople_and_Content_Marketing_Heinz.mp3
Category:podcasts -- posted at: 7:00am EST

Many firms experience boom/bust sales cycle. They go through periods of high sales followed by no sales. But those cycles don't have to exist. They are completely self-inflicted, and companies can easily get themselves out of them, says Colleen Francis, author of Nonstop Sales Boom. Listen as Francis explains what companies can do to break those cycles and ensure consistent sales.

Direct download: Sales_Booms_and_Busts_Francis.mp3
Category:podcasts -- posted at: 7:00am EST

You know the benefits companies achieve from doing content marketing—viral videos, jumps in website traffic, increased number of leads. None of those can be achieved, however, if you don’t follow a few basic rules of content marketing. Listen as Joe Pulizzi, founder of the Content Marketing Institute, explains what those are, as well as discusses content marketing trends you should be aware of.

Direct download: Content_Marketing_for_Service_Firms_Pulizzi.mp3
Category:podcasts -- posted at: 7:00am EST



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