United Airlines is a storyteller; JetBlue is a storydoer.  Reebok is a storyteller; Nike is a storydoer.  Dr. Pepper is a storyteller; Red Bull is a storydoer. What's the difference? Storydoers tell their story through action rather than exposition. They enact it by creating experiences or products that are so compelling that people want to tell everyone about them, says Ty Montague, author of True Story. In this podcast he explains the benefits of storydoing and how to turn your firm into a storydoer.

Direct download: Montague_Storydoer_vs_Storyteller.mp3
Category:podcasts -- posted at: 7:00am EST

Buyers have changed. They don't like taking sales calls, they don't want to be told what to do, and they really don't want to sit through long PowerPoint presentations, says Josiane Feigon, author of Smart Sales Manager. What they want are intelligent salespeople who will pay attention to their needs and educate them.

Direct download: What_Buyers_Want_from_Salespeople_Feigon.mp3
Category:podcasts -- posted at: 7:00am EST

Search engine optimization (SEO) is often confusing, especially when search engines continually change their algorithms. Strategies that may have worked in the past might no longer work or worse could hurt your website. Listen as Jeff Quipp, Founder and CEO of Search Engine People, explains practices that no longer work and what businesses should do instead.

Direct download: SEO_Practices_Quipp.mp3
Category:podcasts -- posted at: 7:00am EST

Everyone loves a good story, and that includes your buyers. A good story triggers an emotion, and if the situation is similar to your buyer's, it makes them feel the problem could also happen to them. If you can show how you or your service helped the subject overcome the conflict, then you're one step closer to winning the sale.

Direct download: Storytelling_in_Sales_Davis.mp3
Category:podcasts -- posted at: 7:00am EST



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