Often companies make mistakes with their websites that cause them to leave money on the table. Potential buyers visit their site but don't take any actionable steps or they leave immediately.  And the website owners have no idea that it's happening or why. Listen as Philippa Gamse, author of 42 Rules for a Web Presence that Wins, discusses the biggest website mistakes that cause companies to lose leads and how to improve your website so that you generate more leads and more revenue.

Direct download: Website_Performance_Gamse.mp3
Category:podcasts -- posted at: 7:00am EST

The online world is continually evolving. Buyers' behaviors change, which means your lead generation and marketing strategies must also evolve. To help you, several tools are available to identify leads, target your messaging toward them, and develop relationships with them. Listen as Jeff Quipp, CEO of Search Engine People, discusses some of those tools, as well as online marketing strategies firms must focus on.

Direct download: Online_Marketing_Quipp.mp3
Category:podcasts -- posted at: 7:00am EST

For most service professionals, finding time to both sell and provide their services is an issue. That's why it's important that they qualify their prospects to make sure the potential buyer is worth giving their time to. You don't want to waste time on prospects who will never buy from you. Listen as RAIN Group Co-President John Doerr explains the best way to qualify prospects when it's a complex sale.

Direct download: Qualify_Prospects_Doerr.mp3
Category:podcasts -- posted at: 7:00am EST

When you receive a generic prospecting email, what's your first reaction? To delete it? Your buyers feel the same way. If you want them to respond, you must personalize it. Listen as prospecting and lead generation expert Kendra Lee explains how to personalize prospecting emails—even when your list has hundreds of prospects, two things you must never include in prospecting emails, and the importance of follow-up email.

Direct download: Prospecting_Email_Lee.mp3
Category:podcasts -- posted at: 12:00pm EST



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