Every sales call is met with initial resistance. But by following a few key practices, you can weaken that wall and get prospects interested and willing to meet with you. Listen as Kelley Robertson, author of The Secrets of Power Selling, explains what you must do within the first few seconds of a sales conversation to get—and hold on to—prospects' attention.


Learn More: Attend Kelley Robertson's webinar, Ditch the Sales Pitch: How to Master Sales Conversations and Win More Deals, on Nov. 4.

Direct download: Robertson_Sales_Conversations.mp3
Category:podcasts -- posted at: 7:00am EST

Want to get buyers to notice your website over your competitors'? Then stop making it look like theirs and stop trying to make it all things for everyone. Follow basic marketing advice and uncover the one thing you do different from everyone else, and use your website to clearly explain that one thing, says Ben Hunt, website consultant and designer and author of Save the Pixel: The Art of Simple Web Design. (RainToday.com listeners can save 30% off the cost of the Save the Pixel.)

Direct download: Hunt_Website_Design.mp3
Category:general -- posted at: 7:00am EST

Chances are 40% of your business is unprofitable, and you aren't even aware of it. Thanks to antiquated accounting systems, this information goes unnoticed. The good news is that it isn't difficult to uncover those trouble areas, and it's easy to solve the problems and significantly increase profitability, says Jonathan Byrnes, author of Islands of Profit in a Sea of Red Ink.

Direct download: Byrnes_Business_Profitability.mp3
Category:podcasts -- posted at: 7:00am EST

How many times has a prospect objected to your price? How often have you heard people say it isn't a good time to buy your services? Client objections are a way of life, but they aren't the end of a sales conversation. They are, in fact, a good thing because they show there's an interest. Following the strategies RainToday founder describes in this podcast, you can get past client objections and make the sale.

Direct download: Doerr_Client_Objections_Podcast.mp3
Category:podcasts -- posted at: 7:00am EST



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