Think your bio isn't important? Think again. It can make the difference between winning clients and watching prospects walk away. With millions of people doing business as independent professionals, you must lead with information that compels people to want to engage. Forget the traditional boilerplat bio. Listen as Nancy Juetten, author of the second edition of Bye-Bye Boring Bio, explains the four essential elements of bios, describes the biggest mistake people make with bios, and gives examples of compelling bios.

Direct download: Juetten_Ditch_Boring_Bio_Get_Clients.mp3
Category:podcasts -- posted at: 6:00am EST

Why do people buy from you and not your competitor? Is it a higher level of service? Is it a diversified level of service? Is it a complex niche that you're in that because of your experience or industry will give you a leg up and help your clients? When you can answer that--explain your value proposition--then you can build out your marketing plan, target your ideal clients, and grow your business, says Mike Schultz, President of the RAIN Group. You won't have to compete against price.

Direct download: Schultz_Value_Proposition.mp3
Category:podcasts -- posted at: 7:00am EST

As clients and prospects become more difficult to reach, you might be tempted to make your marketing louder. But don't. It will only annoy them, says Adrian Ott, author of the new book, The 24-Hour Customer: New Rules in a Time-Starved, Always-Connected Economy. Instead focus on strategic marketing that fits into the "ebbs and flows" of their time. Listen as Ott outlines how to embed yourself and your services into clients' habits and routines and some of the new rules for marketing services.

Direct download: Ott_New_Marketing_Rules.mp3
Category:podcasts -- posted at: 7:00am EST

The up and down of the economy has many professional services firms concerned about their business and often taking on any client that comes their way. It is possible to grow your business, however, without having to resort to desperate measures. You start by developing a growth plan that allows you to establish the foundation of a strong company. Listen as marketing strategist Lisa Nirell explains the struggles firms are dealing with and what it takes to get your business to grow and thrive.

Direct download: Nirell_Strong_Wealthy_Company.mp3
Category:general -- posted at: 2:00pm EST



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