Effective thought leadership—the kind that attracts prospects that eventually become clients—requires a strong platform that your entire company adopts, not "random acts of content," says Craig Badings, author of Brand Stand: Seven Steps to Thought Leadership. Listen as Badings explains how to develop a strong thought leadership platform and the success organizations can see from implementing it.

Direct download: Badings_Thought_Leadership.mp3
Category:general -- posted at: 7:00am EST

Webinars are a great way to build your brand, demonstrate thought leadership, and generate leads. They can also fill the gap when companies are not able to send staff to training. But for them to succeed, whether they're free or paid, you have to have a strategy. Listen as Lee Salz, author of Stop Speaking for Free, explains how to pick a topic that draws viewers, how to create a title that grabs people's attention, and the type of content you must provide if you want people to pay to attend your events.

* Full Disclosure: the link to purchase <i>Stop Selling for Free</i> is an affiliate link. And while the authors offered to pay us a small commission for anyone who purchases the book through us, we wouldn't promote it if we didn't think it was an excellent resource.

Direct download: Webinars_Salz.mp3
Category:general -- posted at: 7:00am EST

You know blogging is a powerful way to establish yourself as a trusted expert and grow business. But it can happen only if you manage your blog properly. If you're not seeing the results you hoped for, chances are you've made one of the many mistakes people fall for. Listen as professional blogger Chris Garrett describes the two biggest mistakes bloggers make, the worst thing you could do with your blog, and how to get people to notice and comment on your blog.

 

Direct download: Garrett_Power_of_Blogs_for_Business.mp3
Category:podcasts -- posted at: 11:00am EST

You know body language can affect personal relationships, but have you stopped to consider how it and other non-verbal communication can affect your sales results and your client relationships? People respond on a primal level to how you say and do things, says Sharon Sayler, author of the new book What Your Body Says, so it's important you do things that draw people to you, not push them away. Listen as Sayler describes the two main things that hinder business relationships and what you can do to get people to respond positively toward you.

Direct download: Body_Language_Business_Sayler.mp3
Category:general -- posted at: 7:00am EST

A sales training program might be just the thing to help your sales team improve their skills and sell more. But how do you know which program and vendor is right for you? To help you figure that out, Dave Stein, CEO and Founder of ES Research Group, discusses some of the findings of the company's Sales Training Vendor Guide.

Direct download: Stein_Sales_Training_Programs.mp3
Category:general -- posted at: 8:00am EST



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