Do You Have What it Takes to Compete?

The competition for clients is fierce—even more so these days as a growing number of firms vie for fewer budget dollars. You need to differentiate yourself and give prospects a reason to choose you. How can you do that? With competitive analysis, say Sean Campbell and Scott Swigart, principals at Cascade Insights.

Direct download: Competitive_Analysis_Campbell_Swigart.mp3
Category:podcasts -- posted at: 9:00am EST

Using Case Studies to Build Trust and Facilitate Sales

Case studies are fantastic tools to facilitate professional services sales, as well as share with the world client success stories. But like anything, their success requires following certain best practices. In this week's podcast, Casey Hibbard, founder and president of Compelling Cases and author of Stories that Sell, reveals some of the best practices of creating case studies and how to use them to build trust with prospects and win clients.

Direct download: Hibbard_PS_Case_Studies.mp3
Category:podcasts -- posted at: 10:00am EST

How Search Engine Marketing Can Improve the Sales Cycle

Professional services firms traditionally have done business by developing relationships and networking. While that's still an important part of how you develop business, more and more people are turning to the Internet to find and research service providers. And firms that know how to take advantage of the power of the Internet and search engine marketing definitely have a leg up on the competition. Mike Cooch, founder and CEO of Everon Technology Services, explains in this week's podcast.

Direct download: Search_Engine_Marketing_Cooch.mp3
Category:podcasts -- posted at: 8:00am EST

Get Prospects to Notice You: What Every Marketing Campaign Must Have You may not think it, but when you deal with your public—your prospects and clients—you're doing PR. You are developing relationships with them via traditional and social media. That's why it's important to include a PR strategy in your marketing campaign. Listen as Drew Gerber, CEO and founder of Publicity Results, discusses the types of media outlets professional services firms should reach out to, what's required for a good PR campaign, and the success firms can see as a result.
Direct download: PR_Marketing_Campaign_Gerber.mp3
Category:podcasts -- posted at: 10:00am EST



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