Want to Attract New Clients? Think Like a Publisher If traditional marketing methods no longer get clients' attention, then it's time to consider content marketing. You want to think like a publisher and create compelling information that's educational, not sales-related. Listen as Joe Pulizzi, founder and chief content officer of Junta42 and co-author of Get Content Get Customers, explains what content marketing is, describes how to develop a content marketing strategy, talks about how to measure content marketing efforts, and gives an example of a firm that is doing content marketing right.

Direct download: Content_Marketing_Pulizzi.mp3
Category:podcasts -- posted at: 10:00am EST

The Number 1 Sales Mistake People Make When selling professional services, you're bound to make a mistake at some point in your career. The biggest mistake, however, is selecting or going after poor prospects, says Dan Seidman, sales coach and author of Sales Autopsy. Listen as Dan talks about how to find the perfect client, explains the importance of the "dairy queen", and shares some sales horror stories.
Direct download: Seidman_Top_Sales_Mistake.mp3
Category:podcasts -- posted at: 10:00am EST

Don't Let Bad Presentation Skills Cost You Clients It doesn't matter if you're giving a keynote, talking in a meeting, proposing ideas to a client, or talking one-on-one with someone, you must have good presentation skills. Listen as Tim Wackel, founder and president of The Wackel Group, explains how good presentation skills help prospects and clients trust you, outlines the two-step process for giving good presentations, and reveals the worst thing he's seen happen as the result of a bad client presentation.
Direct download: Presentation_Skills_Wackel.mp3
Category:podcasts -- posted at: 10:00am EST

Firms Must Break Down Marketing and Business Development Silos Professional services firms must break down marketing and business development silos if they want to be effective and productive. They must shift from doing a craft to running a business, and that requires making cultural and structural changes. Listen as Suzanne Lowe, author of The Integration Imperative: Erasing Marketing and Business Development Silos – Once and For All – in Professional Service Firms, explains what executives must do to break down barriers and grow their firms.
Direct download: Lowe_Break_Down_Silos.mp3
Category:podcasts -- posted at: 11:10am EST



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