How a CRM System Can Improve Your Sales Efforts You can throw a sale off track is by starting an inappropriate conversation with a client. Prevent such conversations by keeping records on clients and prospects in a CRM system. Listen as David Taber, author of Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, explains the benefits of various CRM systems, how to implement such systems, and tricks to getting people to use the systems.
Direct download: Taber_CRM_Benefits.mp3
Category:podcasts -- posted at: 10:00am EST

Embrace New Emarketing Strategies or Lose Sales The B2B buying process has changed, and that means your marketing and sales tactics must also change. No longer can you simply say you're the leading provider. Buyers want you to prove it. Listen as Ardath Albee, author of eMarketing Strategies for the Complex Sale, explains why traditional sales prospecting and marketing methods no longer work and discusses tactics firms must use instead.
Direct download: Emarketing_Strategies_Albee.mp3
Category:podcasts -- posted at: 9:30am EST

Acquire the Ideal Client, Not Just Any Client Acquiring new clients is a top priority among services firms, but you want to make sure you acquire ideal clients. Do not take every and any client no matter how difficult things for your firm might be, says Randy Shattuck, President of The Shattuck Group. Determine who your ideal client is and then decide the best pull marketing strategy to attract them. Firms that do so will see greater revenue and profits.
Direct download: Shattuck_Ideal_Client_Acquisition.mp3
Category:podcasts -- posted at: 10:50am EST



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